Our investigations address tough technical questions requiring informed input from knowledgeable persons with unique industry expertise. Given the level of difficulty associated with our assignments, we have established rigorous normative research procedures for conducting professional in-depth market evaluations using the Delphi investigative methodology in three key human intelligence practice areas:














 

Charles H. Ptacek, CMC









Prior to founding Charles, Charles & Associates (1981), Mr. Ptacek served as Manager, Marketing Research and Development, Corporate Strategic Planning at General Electric Company; as Manager, Marketing Science Services for Marketing Research Counselors, Inc. (M/A/R/C); and as a New Products Market Research Analyst for the Green Giant Company. He also served as Director of Business Intelligence Services for Kroll Associates, a world leader in business intelligence and investigations.

Mr. Ptacek received his B.S. in Psychology at Kansas State University and his M.S. in Consumer Psychology at the University of Minnesota with additional post-graduate work in decision theory at Kansas State University. He is an Executive Member of the American Marketing Association and a member of the Society of Competitive Intelligence Professionals as well as an Associate Member of the American Psychological Association and a Certified Management Consultant.

Charles Ptacek has over 25 years of consumer, industrial, and B-to-B quantitative and qualitative marketing research experience specializing in the identification and assessment of new product/markets growth opportunities, investigating market structure changes/emerging & converging technologies, and evaluating strategic strengths & weaknesses in competitive environments.

Our investigative consulting efforts are usually directed at highly dynamic industries that are being driven by rapidly changing market conditions brought about by deregulation, enhanced competition, and/or emerging as well as converging technologies. It has been our experience that when the structure of a market or industry is in its early stages of growth, or when it is undergoing rapid change due to deregulation, escalating competition, and/or changing technology, it poses serious problems for an

investigator seeking accurate readings of the current situation, let alone realistic assessments for the future. In these environments, naïve survey research just does not work because these procedures provide a context and consolidation of yesterday’s facts. In addition to being based solely on historical data, classical market research is often too restrictive and tends to impede the collection of important, meaningful market intelligence which can be used to predict and understand the probabilities of tomorrow.

"I would like to state that using purely descriptive techniques when we are basically interested in interpretation and understanding of behavior and the application of this knowledge is not only erroneous, but unscientific and dangerously misleading."    
                        Ernest Dichter